Walmart now has blue Redbox boxes – seriously. So the question is of course WHY? What is the reason that they switched away from the basic red box?
They are mostly located at Wal-mart Supercenters, but the boxes are not red like everywhere else, they are blue.
My first guess was maybe that Redbox was making some crazy decisions about focusing more on Blueray and the blue was a wordplay off of that. But after investigating, it appears that Wal-mart had it changed to blend in better and match their corporate colors.
There are other rumors about the color change, like other companies actually taking Redbox headers and applying them to their own boxes. Or stories like Redbox thinking Blockbusters boxes are nicer looking so they are testing a change in colors.
If Redbox does in deed change all of their colors to anything other than red, it would be a crazy move and would be insane. One of the things they have achieved is that people are forwarding and texting pictures of the blue redboxes. That has to be valuable marketing and exposure.
Have you seen any blue redboxes anywhere other than walmart?
It is a bad marketing move to disaccosiate one of the primary branding methods that the whole company is revolved around? After all it tells people what to look for, and they have created something that now everyone in the country knows and most people have used and enjoyed. The cost saving came at a super time. People were tired of paying the high prices at Blockbuster and the other brick and mortar video rental outlets and redbox cashed in.
Can Redbox keep up with Cloud computing no matter what color their boxes are? What happens when Amazon offers movies to download or Netflix has movies online? What if these companies can develop a way to actually distribute new releases streaming or download and people don’t have a need to go get physical media?
Hopefully Redbox will keep ahead of the game and figure out how the market wants to use media and it wouldn’t surprise me if they come out with memberships and online access.
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