Here are some quick helpful hints provided by Starmaker Marketing that will help you market better when you are in a small community.
1. Present your self as an expert
You can write a newspaper column, publish a newsletter and offer community classes that will help portray you as an expert. Being an expert in your particular field will help you offer great advice to your clients.
2. Consistent Marketing & Presence
In a small town, rumors fly and when you cancel an ad in a newspaper or flier, people notice and when you make a change. keep your advertising very consistent and don’t make too many rapid changes. If you start investing in a media, make sure you can maintain it.
3. Participation in Community Events
Participate in all kinds of community events. Small communities often have parades, fairs and many other community activities that every business should participate and get involved in.
4. High Value on established Name & reputation
Even more so than in a big city, your name and reputation is your life blood. In a big city, there are almost always new prospects you can reach, so when you don’t maintain your name and reputation, it is simpler to stay in business. In a small community it doesn’t work that way. The prospects are
5. Planned Word of Mouth
Everywhere you are doing marketing, you need positive word of mouth. It is not as random as it may appear. Some people feel that word of mouth is just what happens when a customer talks about the great experiences they have had. But really you need to give them talking points so they have something beneficial to talk about. Consult your marketing firm about ways you can contribute and instigate the word of mouth for your business.
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